CORPORATE PURPOSE GUIDE

Discover the Path to Your Company’s Purpose with our FREE Guide

An interactive guide to helping organizations find their purpose.

In today's fast-paced business landscape, it's becoming increasingly crucial for companies to clarify their purpose.

Stakeholders are demanding transparency on priorities through the Environmental, Social and Governance (ESG) agenda. At the same time, employees are seeking companies that can effectively respond to internal and external challenges. By embracing a clear and lived purpose, organizations not only attract and retain top talent, but they also foster higher levels of engagement and longevity among employees.

Is your company Purpose-driven, or Product-driven?

As companies around the world undergo a transformative shift from being product-driven to purpose-driven, the question of "why" they exist becomes paramount. Our Corporate Purpose Guide offers a comprehensive framework to help you navigate this journey. Rather than a conventional "how to" manual, this guide takes you on an inspiring story of a company that embarks on the path to defining its purpose. Through this narrative, you will gain insights into the key questions, challenges, and steps involved in uncovering your own purpose.

What’s inside the guide?

Each of the four chapters concludes with a set of practical application questions designed to prompt your exploration of the necessary elements for your purpose journey. We also provide a curated list of recommended resources that will assist you in your own process.

By the time you reach the end of the guide, you'll be well-equipped to discover and implement your company's purpose.

Download the Free Guide

Sent straight to your inbox as a PDF document.

Meet the Authors:

David Porteous

David is the founder and CEO of Integral: Governance Solutions, a consultancy that supports and enhances organizational design, structure, and change with a particular focus on public-private partnerships, ESG integration, and early-stage tech startups. David is a seasoned executive and entrepreneur who has founded and led four successful organizations on two continents. He has seen the importance of having clear purpose and values in these settings and has worked with other clients to clarify their organizational purpose and mission. Originally trained as an economist with a Ph.D. from Yale University, David lives in the greater Boston area with his wife and youngest of three sons.

Kent Murawski

Kent is the founder of Kent Murawski & Co, a company dedicated to empowering values-driven professionals and leaders to excel in their work and find fulfillment in life. Coming out of his own struggle to integrate work and life inspired him to start writing for, speaking to, and coaching other leaders and executives on the journey. With over twenty years of experience in leading and founding non-profit organizations, Kent possesses a deep understanding of and empathy for people and organizational culture. He recently created the impactful Purpose Clarity Guide, a resource that enables individuals and employees to uncover their true purpose. Kent resides in the greater Boston area with his family.